Submitted by: Roger Hedrick
Authored by: Margaret Bowes
Instead of traveling I-70 at peak time this weekend, “Press Play and Avoid Delay” by spending an extra hour having fun instead of in traffic. Find deals, discounts, and the weekend travel forecast at GoI70.
For those who dream of a day when I-70 traffic coming out of the mountains isn’t bumper-to-bumper, the Colorado Department of Transportation has launched a campaign to encourage mountain visitors to “Change Your Peak Time” for
traveling back to Denver, skipping the rush between 1p.m. and 7 p.m. especially on Sundays and holidays.
Instead travelers can “Press Play, Avoid Delay” by spending an extra hour having fun in the mountains instead
of spending an extra hour in peak traffic. CDOT has partnered with the I-70 Coalition, a consortium representing the mountain communities and resorts, to give travel tips and travel forecasts, and to offer discounts, deals and incentives for travelers interested in avoiding traffic by staying in the mountains for an extra hour or two.
GoI70.com’s Peak Time Deals at http://www.goi70.com list locations of restaurants, entertainment options and retailers along the I-70 corridor offering weekend discounts. In addition to deals offered near resorts, Idaho Springs and
Georgetown also offer incentives for travelers who want to leave early to beat the peak traffic, or who have already hit the road but would like to take a break from traffic on their way home.
The campaign also encourages safe driving on winter roads. Tips like giving snowplow drivers extra room, and checking your windshield washer fluid levels and tire levels before you hit the highway, can be found at winter driving, along with real-time road conditions and travel advisories.
For more information on the “Change Your Peak Time” campaign, visit http://www.goi70.com. Real time travel information is available at COTrip.org and by downloading the CDOT Mobile app on your smartphone!
If you want more specific information, or messaging, just contact:
Margaret Bowes, Program Manager
PO Box 4100
Frisco CO 80443